Course outline for
Basic Internet Marketing
Basic Internet Marketing Course Outline
How to Use This Guide
Session One: Course Overview
Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: What is Internet Marketing?
What it Looks Like
Popular Strategies
Session Three: Creating an Internet Marketing Plan
Leveraging What is Already in Place
The Marketing Process
Session Four: Extending Influence
Sharing Messages
Making Connections
Making it Real
Session Five: Email Marketing
Leveraging Opportunities
Getting the Message Out
Session Six: Search Engine Optimization (SEO)
What is SEO?
Understanding Search
The Search Engines
Optimizing Keywords
Monitoring Search Engine Ranking
Session Seven: Advertising Online
What is Advertising?
Review and Reflect
What Service Should I Use?
Personal Action Plan
Course Summary
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
Assignment Answer Key
Session Three: Creating an Internet Marketing Plan
Session Five: Email Marketing
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