Course outline for
Social Media and Your Business

How to Use This Guide

Session One: Course Overview

Session Two: Getting Started

What is Social Media?

Pre-Assignment Review

Session Three: Understanding the Marketing Mix

The Five P’s and Social Media

Exercise Your Muscle

Session Four: Developing a Social Media Plan

Things to Think About

Utilization Guidelines

Expanding Your Digital Presence

What’s the Value?

Session Five: Building Your Social Media Team

Building the Team

The Community

Session Six: Using Social Media to Build Internal Communities

Does it Mean Everyone is Online All the Time?

Make it Work

Session Seven: Analyzing Your Impact with Metrics

Useful Metrics

Understanding Metrics

Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control

That’s Not Good!

Get Smart

Session Ten: Using Facebook

Getting Started

Building Your Community

Taking it Further

Session Eleven: Using LinkedIn

LinkedIn Essentials

Setting Up Your Account

Getting Connected

Session Twelve: Using Twitter

Tweeting

Making it Memorable

Using Lists

Session Thirteen: Building a Blog

Should I Be Blogging?

Blog Rules

Help People Find You

What Will I Write About?

Planning Your Blog

Vlogs and YouTube

Session Fourteen: Using Specialty Sites

Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan

Pulling Everything Together

Preparing for Delivery or Upgrade

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan