How to Use This Guide
Session One: Course Overview
Session Two: What It’s All About
Session Three: Business Building Blocks
Pre-Assignment Review
Session Four: Crunching the Numbers
Developing Financial Budgets and Projections
Setting up a Fee Structure
Session Five: Planning Your Business
Creating a Business Plan
Checklist for Setting Up Your Business
Gathering Resources
Session Six: Test Driving
Making Connections
What Do You Think?
Session Seven: Creating a Sales and Marketing Strategy
The Marketing Cycle
Leveraging Social Media
Getting Noticed
Session Eight: Getting the Work Done
Identifying Sources of Work
Developing Contracts and Statements of Work
The Tough Stuff
Staying Current
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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