Course outline for
Marketing for Small Businesses

How to Use This Guide

Session One: Course Overview

Session Two: Marketing for Small Business

Defining Marketing in the Small Business Context

Pre-Assignment Review

Session Three: Elements of a Successful Marketing Message

Your USP

Making Connections

Building the Relationship

Influence and Persuasion

Testing and Revising

Session Four: The Marketing Cycle in Small Business

Marketing Essentials

Stage One: Consumer and Market Analysis

Stage Two: Analyzing the Competition and Yourself

Stage Three: Analyzing Distribution Channels

Stage Four: Creating a Marketing Plan

Bringing it All Together

Making Connections

Session Five: Identifying Marketing Strategies

Key Marketing Strategies for Small Businesses

Getting the Most Bang for Your Buck

Making Connections

Top Ten Strategies for Success

Identifying Opportunities (Part One)

Identifying Opportunities (Part Two)

A Simple Marketing Plan for Small Budgets

Session Six: Implementing Your Plan

What is a Marketing Budget?

Four Rules for Establishing Your Budget

Managing Your Budget

Stage Five: Implementing and Evaluating

Stage Six: Reviewing and Revising

Session Seven: Internet Marketing Basics

What It Looks Like

Popular Strategies

Sharing Messages

E-mail Marketing

What is SEO?

Leveraging Social Media

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan