Course outline for
Writing A Business Plan

How to Use This Guide

Session One: Course Overview

Session Two: What is a Business Plan For?

Session Three: A General Business Plan Framework

Creating a Framework

Pre-Assignment Review

Session Four: Identifying Your Audience

Who Are You Writing For?

The Rules of Writing

Session Five: Gathering and Analyzing Information

GO-PARSE

PARSE in Action

Session Six: Defining Your Company

Identifying Your USP

Writing Your Company Description

Describing Your Products and Services

Performing a Market Analysis

Developing an Operations Plan

Types of Operations

Session Seven: Getting to Work

Session Eight: Creating a Marketing Strategy

Introduction to Marketing

Analyzing the Competition and Yourself

Analyzing Distribution Channels

Creating a Marketing Plan

Sketching Out the Plan

Evaluate, Review, and Revise

Leveraging Social Media

Session Nine: Creating the Sales Plan

Building Your Sales Force

The Sales Cycle

Session Ten: Developing Financial Projections

Accounting Terminology

General Accepted Accounting Principles (GAAP)

Key Reports

Financial Projections

Session Eleven: Putting It All Together

Writing the Executive Summary

Making a Strong Presentation

The Finishing Touches

Reviewing and Revising

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan