Course outline for
Trade Shows: Getting the Most Out Of Your Trade Show Experience
Trade Shows: Getting the Most Out Of Your Trade Show Experience Course Outline
How to Use This Guide
Session One: Course Overview
Session Two: Lay of the Land
Attendees
Session Three: Setting Trade Show Goals
Knowing why you are there – it matters!
Session Four: Before the Trade Show
Know What Your Company Does
Making a Good Impression
Promotions
Session Five: During the Trade Show
Basic Trade Show Etiquette
Active Listening
Body Language Basics
Asking Questions
Probing Techniques
Paraphrasing Techniques
Session Six: Prospecting
Session Seven: After the Show
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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