Course outline for
Digital Transformation: Strategy

Session One: Course Overview

Course Overview

Learning Objectives

Pre-Assignment

Pre-Course Assessment

Session Two: Understanding Strategy and the Digital Landscape

Why Strategy Matters

Digital Landscape Overview

Digital Journey Strategies and Technologies

Session Three: Assessing the Current State

Asking the Right Questions

Understanding Swot

Swot's Relevance

Digital Journey SWOT

Session Four: Setting Goals and Measuring Progress

Setting S.M.A.R.T. Digital Objectives

SMART Goals

Defining Objectives and Key Results (OKRs)

OKR Goal Setting

Session Five: Aligning Business Strategy and Digital Plans

Understanding and Communicating Strategy

35-Word Strategy Challenge

Overcoming the Barriers

Case Study: Stellar Footwear's Digital Strides

Session Six: Data-Driven Decision Making

The Value of Data

Recognizing and Countering Personal Decision Biases

The Right Data

The Right Metrics

Making Data Accessible to All

Case Study: New Rue21

Session Seven: Customer-Centric Approach

How Will This Benefit the Customer?

Evaluating Customer Feedback Methods

Case Study

Session Eight: Implementation

Plan to Action

Pre-Assignment Review

Personal Action Plan

Course Summary

Post-Course Assessment

Pre- and Post-Course Assessment Answer Key

Pre-Course Assessment

Post-Course Assessment

Assignment Answer Key

Session Two: Understanding Strategy and the Digital Landscape

Session Three: Assessing the Current State

Session Four: Setting Goals and Measuring Progress

Session Five: Aligning Business Strategy and Digital Plans

Session Six: Data-Driven Decision Making

Session Seven: Customer-Centric Approach