Course outline for
Digital Transformation
Digital Transformation Course Outline
How to Use This Guide
Session One: Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session Two: Digital Transformation – What Is It? Why Does It Matter?
Defining Digital Transformation
Why?
Session Three: Where Do We Start?
Start Thinking About Changes
Questions to Ask
Customer Interaction
Session Four: Who Is Doing It Well?
Mistakes That Can be Made
Case Study Review
Case Study 1: Netflix
Case Study 2: Domino’s
Case Study 3: The Washington Post
Case Study 4: Air New Zealand
Case Study 5: Town of Cary, North Carolina
Session Five: Awareness Is The First Step
Use Technology to Build on Success
Session Six: Let’s Do This
Things to Keep in Mind
Session Seven: Make A Plan
Digital Transformation Plan
Summary
Personal Action Plan
Recommended Reading List
Post-Course Assessment
Pre- and Post- Assessment Answer Keys
Pre-Course Assessment
Post-Course Assessment
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