How to Use This Guide
Session One: Course Overview
Session Two: Understanding Persuasion
How Persuasion Works
Pre-Assignment Review
Session Three: Preparing to Persuade
Pushing and Pulling
Communicating with Confidence
Frame of Reference
Session Four: Getting Off on the Right Foot
Building Rapport
Matching and Mirroring
Pacing
Leading
Session Five: Presentation Strategies
Five Points for Any Presentation
Preparing with the Five S Pattern
Session Six: Using Stories to Persuade
The Importance of Story
Storytelling Time
Session Seven: Using Neuro Linguistic Programming
Defining Neuro Linguistic Programming
A Brief History
Understanding Common NLP Terms
Embedding Positive or Negative Commands
Influencing Outcomes
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
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