Course outline for
Personal Brand: Maximizing Personal Impact

How to Use This Guide

Session One: Course Overview

Session Two: Importance of a Personal Brand

What’s in a Brand?

Defining Success

Your Personal Brand

Session Three: Your Brand Approach to Others

Brand Style Assessment

Results Tabulation

Debrief

Session Four: Looking at the Outside

Dress for Success

Business Etiquette

How You Sound

Session Five: Looking at the Inside

Developing Focus and Concentration

Developing Confidence

Confidence Builder

Making Connections

Session Six: Setting Goals

What Do You Want?

Go For It!

Identifying Dreams and Setting Goals

Getting Some SPIRIT

Being Flexible and Resilient

Session Seven: Networking for Success

Session Eight: Communication Strategies

What is Said and What is Heard

Communication Situations

How Do You Rate Your Listening Ability?

Active Listening Skills

Session Nine: Building Your Credibility

Session Ten: Brand You

Defining Your Brand

Designing My Brand

Session Eleven: Living Your Brand

Getting Started

Thinking Out Loud

Session Twelve: Managing Your Social Media Presence

Session Thirteen: Having Influence

Persuasion Techniques

Negotiation Techniques

Expressing Your No

Session Fourteen: Dealing with Challenging People

Getting to the Heart of the Problem

The Three F’s

Types of Difficult People

Session Fifteen: Presentations and Meetings

Speak, by all Means!

Preparing for Meetings

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan